Find the right care for your parent. Without the conflict of interest.

Most eldercare referral services are paid by the facilities they recommend. Ora isn’t. We show you every licensed option — rated by government inspection data, not paid reviews — and explain what their insurance covers, in plain language.

You don't know what you don't know

Most families have 3–10 days to figure out a care transition they've never navigated before. You're searching Google while someone you love is waiting on a hospital bed.

The 'free' services aren't neutral

A Place for Mom and Caring.com are paid a commission by every facility they recommend — often equal to one month's rent. They only show you the facilities that pay them.

Insurance is a black box

What does Medicare actually cover? What's the out-of-pocket for a skilled nursing stay? Most families find out after the bill arrives.

How Ora works

01

Tell us about your parent's situation

Share their location, care needs, and insurance type. Takes about 5 minutes. No account required to see results.

02

See every option, ranked by what matters

We pull from CMS government data covering every Medicare/Medicaid-certified facility. We show you inspection findings, staffing ratios, and what their insurance covers — in plain English.

03

Escalate when you need a human

For complex situations — Medicaid planning, power of attorney, guardianship — connect with a licensed elder law attorney directly from the platform.

Most eldercare services are paid by providers. We’re paid by you.

That difference shapes every result you see.

Paid by

Other services

Care facilities

Ora

Families ($15–30/mo)

Facilities shown

Other services

Paid network only (~14,000 of 30,000+)

Ora

Every licensed facility in your area

Quality ratings

Other services

Provider-curated reviews

Ora

Government inspection reports

Getting started

Other services

Required phone call

Ora

See options immediately

Conflict of interest

Other services

Yes — they earn a commission on your placement

Ora

None — we work for you

“37% of facilities awarded ‘Best of Senior Living’ badges by the leading referral service had significant resident-care violations.”
— Washington Post investigation, 2024
Source: Washington Post / Senior Trade analysis of CMS inspection data.

Be among the first families to use Ora

We’re launching in Massachusetts, New York, and New Jersey. Join the waitlist and we’ll notify you when Ora is available in your area.

No spam. No sales calls. Just a heads-up when we launch.